Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from aarauk.
The aarauk website takes user / customer privacy seriously.
Our privacy policy will underline how we use your data, how we will communicate with you and how you can opt out from marketing communications (should you knowingly choose to opt in).
Our site also uses cookies which remember your preferences each time you visit the site to make things like checking out, smoother and easier. They also tell us what pages you visit during your time on our website and we use this information to improve the quality of pages and content so you can make orders/ purchases / shop or contact us without issue.
Personal information we collect:
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, this includes: full name, full billing address, full shipping address / full delivery address, contact / phone number and your payment information (including credit/debit card numbers, and or PayPal/ email address, We refer to this information as “Order Information”. Please note all information provided at time or ordering must be correct and up to date.
When we talk about “Personal Information” in this Privacy Policy, we are talking / referring to both about Device Information and Order Information.
How do we use your personal information?
Sending You Your Product/ order / style. Aarauk will use your personal information to send out your order to your specific address.
• Providing You Order Updates , aarauk will also use your information to provide you with order status updates; shipping, tracking and when it gets dispatched/ shipped.
We use the Order Information that we collect generally to fulfill / process any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with order information and/or order confirmations). Additionally, we use this Order Information to:
Process your order / ship / dispatch your order and or:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. You can opt out of marketing at any time.
When you make a purchase from the aarauk website, we will retain copies of all email correspondence between yourself and us regarding your order/s. Should you ever wish to refer back to emails when you initially make a purchase through our store we will have all the documentation available for you (regarding your order or interactions with support staff). As such, we will retain your information until a period of 12 months or more pass (at which time we will consider you a dormant shopper) and will remove all records of your previous shopping with us.
How do we use the device information?
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to help improve support and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We only share your Personal Information with third parties to help us process your order. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We provide your delivery information to courier delivery services who ship / deliver your order/ product.
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
To Adhere and Comply With Legal Obligations: aarauk will take every step to ensure GDPR and legal compliance when delivering your order and sending you updates regarding it.
Do I Have To Provide My Personal Information:
You will have to provide us with personal information in order for us to process your order / dispatch / ship the product/s / styles / you’ve ordered to your delivery address.
What If I Do Not Wish To Provide Personal Information: That's ok, However, we will be unable to process your order / deliver your order to you as a result.
How Can You Remove Your Consent to your personal information And How Long Does It Take To Do So:
To withdraw your consent and remove your data you can do the following:
Withdrawing Your Information: You can withdraw your consent at any time (though please note this may affect our ability to get your order/ the style/ product to you) by contacting our data protection department. You can contact us regarding this by using the email: Info@aarauk.com
You can also refer to our ‘Terms of Service’ to find out how this will affect your relationship with us and any orders you may have placed.
Aarauk will remove your information within one working month of receipt of your request to erase your data with us.
What Actions Should You Take If Your Information Changes:
To make changes to information held by aarauk, you can update us the following ways:
• Updating Your Information: The next time you checkout using our shop you can updates your information there and then. However, if your information changes suddenly and you need to adjust your order information please get in touch with us as soon as possible to avoid any disruption or delay to your order/ product / delivery.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Providing You With Product / styles / collection / outfit Updates (Marketing) If you opt in to our email list we’ll occasionally send you updates about new products, when we’re offering discounts and when we launch new products. If you do not wish to receive marketing/ promotional alerts / emails / updates you can unsubscribe at any time.
What Are Your Rights Under The New Data Protection Laws (GDPR):
The new data protection laws (GDPR) have been put in place to ensure companies have your explicit consent when using online services, shops or other portals. It means you have the right to be informed, access your information, change it or request deletion of your information within one working month of you making the request:
The Right To Be Informed: About the way in which aarauk processes your personal information and what we use it for.
The Right To Have Your Personal Information Updated or Corrected: If our records are inaccurate or if you've recently updated your details you have the right to contact us and request that we update your records, login information and any other personal information that may use when processing an order on your behalf. Please let us know your updated information.
The Right To Object:
aarauk respects your right to object to any or all ways in which we process your personal information:
The Right To Object To The Processing Of Your Information: If at any time you are unhappy with the information or method in which aarauk processes your information when making a purchase through our online store you can object to us directly or through the Information Commissioner's Office. The Right To Restrict Processing: You have the right to restrict the frequency and way in which we process your personal information.
Changes To Our Privacy Policy: As the GDPR rolls out, we will continue to make changes to this policy to ensure we comply with new data protection laws and regulations.
Contacting Us Regarding Your Privacy:
aarauk is available to answer any or all concerns you may have with regards to your privacy when ordering / paying for our services.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a U.K./ European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a U.K./ European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records for 12 months unless and until you ask us to delete this information. We will retain your information until a period of 12 months or more pass (at which time we will consider you a dormant shopper) and will remove all records of your previous shopping with us.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, or alternatively if you have any queries or questions, please contact us by e‑mail at info@aarauk.com. Thank you